Web 2.0 and rock'n roll

Social networks remind me a lot of rock'n roll, they are made by people who know rather little about computers and yet some of them are very successful; the difference is that in 2008 musicians use means similar to those of 1968, while the means used today by computer scientists are nothing like those they had in 1998.

They are consequences of globalization and the information society: Rodolfo Chikilicuatre represents Spain in Eurovision and a couple of geeks make a page to upload videos to the Internet, sell it to Google and get rich, plus the wannabe geeks allow themselves the luxury of criticizing the people who work at Google, but man, if they are the ones who are going to make you get rich, and also Google is not exactly looking for oafs to incorporate into their company.

In the case of rock'n roll, if we look back, we will see that most of the successful groups have barely studied music theory, and they boast about it, and you say how my neighbor, who is a piano and singing teacher, rehearses (in spite of me) 10 hours a day and is very smart, barely manages to survive with music, we could compare Ivan Raña (triathlete) with Ronaldo and the result would be similar.

In the web 2.0 something similar happens, but be careful, Internet products are perishable, they must be well preserved and consumed quickly, they are not like cans of mussels that could represent rock'n roll, remember that today Rolling Stones records are still being sold, social networks are like yogurts, they only last a month, and they also go out of fashion: two years ago it was the turn of the Greek yogurt, last year the ones with fruit pieces and now it's the turn of the mouse,... I think that for next year will come the super-vitaminized and super-mineralized ones, then the organic ones, and back to the beginning. What surprises me about the world of social networks is that the experts, the gurus, know very little about the Internet, it will be another thing if we talk about raising investments, I mean, you bring up the subject of the semantic web in public, and they tell you that it is something very technical, then we better not talk about artificial intelligence algorithms.

One of the things that semantics does on the Internet is to automatically generate pages with links to other pages, and that's great for search engines like Google, today there are very few semantic engines, so I imagine that Google will filter them by hand, but at the time that a computer dunce like me can use a program of this type with the same ease that I use WordPress right now, another rooster will sing. I have ever doubted whether Web 2.0 could be considered technology-based, today I think that in 2002 it certainly was, but in 2008 it certainly was not.


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