Hyperlinks undermine hierarchies

Hyperlinks undermine hierarchies

Seventh thesis of the Cluetrain Manifesto

I have been thinking about this sentence for more than a month, and I totally agree, in fact it is something that has been demonstrated with the birth of Internet (and non-Internet) projects, just look at how Google or Facebook were created, both from the small, without means, without support, and something like this is only possible in the era of the Web, and it is feasible thanks to the hyperlinks that allow linking in the same way to the Coca-Cola web as to Javier Cuervo's web. This is one of the reasons why the 21st Century looks good to me, but it makes such a powerful medium escape the control of the powerful, and I don't know if they are going to allow it.


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