In only four days since Google Wave was shown, I say showed because it can not yet be tested, there is already consensus on the enormous potential of Google's new toy, you can see opinions of private investors such as Rodolfo Carpintier o Alejandro Santanaand from a black-legged developer such as José Carlos Cortizo.
I was surprised that at WWW2009 Google hardly presented anything social, despite the fact that shortly before it had launched Latitude and Google profiles; also despite the fact that Facebook continued to raise more and more investment. I think we all expected a Facebook killer from Google, something that would make us forget that Orkut had only won the battle in India and Brazil. I unsuccessfully asked a couple of Google speakers about their strategy to attack social on the web.
It seems that the key to motivating an organization is to ask a good question. Three years ago in Japan, Toyota gathered a team of engineers in a large room, put a Smart in the center of the room and asked them: Why haven't we made this car before?But, as they say, a new concept car has emerged from that question, the Toyota iQ, a car that I will have in a few days, by the way.
Let's be clear that neither Google nor Toyota are capable of formulating questions, but the thinking heads that work for them are, for the sake of simplicity; the fact is that in 2007 Google asked: What would e-mail look like if it were invented today?It is clear that having the headquarters in Japan provokes more cruel questions than when you have it in California, but the idea is similar. The fact is that from this question has emerged a conversation tool, open source, simple, clean, integrated, elegant, and above all, with many possibilities, because we only have to look at the content of one of our e-mails to see the amount of social information it contains. I recognize that the demonstration Wave is one of the most spectacular I have ever seen.