Aggregating blogs is not a good future for the newspaper

Last week, at the XIV RedepymeWe were surprised by the interest we aroused in the press in general and in the written press in particular; they called us, it is one of the few times in my life when I have been called for something by someone I did not know, and they asked us about some of the activities we were carrying out, half puzzled, half flattered, we informed the journalist with a thousand loves. It was something unexpected, unexpected, and above all free, and it was great for us.

Today we see that the appearances in the written press are suspiciously similar to the things we have already written in various blogs, seasoned, of course, with photographs and answers to some questions.

I guess newspaper newsrooms are running on the bone with the EREs that are happening one after the other. Newspapers have been living off advertisers for some time now, print advertising has fallen, new newspapers have been created, there is free press, everything is on the Internet, and, above all, many of those who write specialized blogs really know what they are talking about and/or have experienced the news first hand.

I think it's great that newspapers use blogs as a source of information, but if they want to charge for the information I think they should provide something more, and I can think of two examples of added value for written content: current affairs analysis written by someone of high level and monographs of great depth. But if what they do is to aggregate content from blogs they will disappear the day they cite the source.


2 responses to "Aggregating blogs is not a good future for the newspaper”

  1. In the last Café & Finanzas there was a very interesting debate on this very topic, one of the participants (working in a "traditional" media) said it very well: Business is still business, but ... German luxury cars for managers are coming to an end.
    Ex-reader, there are no more articles of non-volatile substance in the third pages of ABC, or in the opinion pages of El Pais, El Independiente died. There are not many media here that can walk that path. Maybe we can put together an Atlantic or a New Yorker made in Badajoz that can be read in Bogota or Lima?

    1. Thanks Chema, ABC's third edition is the paradigm, and I hadn't noticed that it has dropped in quality, just like the analysis in El País International. Instead of responding with differentiation and quality, they have done it with the hallmark of a bad manager: throwing people out on the street and increasing spending on advertising.

Leave a Reply

Your email address will not be published. Required fields are marked *