If the change I advise you to stop reading this entry, but if you already see it as something obvious and you don't want to read it, I advise you to stop reading this entry, but if you already see it as something obvious and you don't want to read this entry, I advise you to stop reading this entry. irreversible I recommend that you take a look at what people such as Juan Freire, Tíscar Lara, o Sergio Montoro at the national level; and what was written on the Cluetrain Manifesto more than ten years ago from the United States.
However, I will summarize what has happened so far. Capitalism is in crisis, the drug of consumerism is no longer having any effect on us; speculation on the value of things has led to an iPod being worth more money than a ton of wheat, and on top of that we buy our iPods on credit (leverage). Travel is becoming faster and cheaper, the Internet is almost universally accessible and the world has become global, so that we see ourselves living with seven billion people like us and of course, we want to differentiate ourselves, we stop believing what the TV says and we want more human, more personal ways of communication; in addition, we have a new identity, the digital one, whether we want it or not. In short, we are in a mess because the crisis is no longer economic or even cultural, but of values, both human and environmental.
We had stable business models, some for the big, some for the medium and some for the small, until Google came along and blew it all away. It turned out that a couple of geeks created in 15 years one of the largest companies in the world giving everything for free, and the worst, they were not even clear where they were going to make money. Business models are changing even on a family scale, because a family is still, in a sense, an SME.
People are puzzled and when you talk about change, they immediately add the word "change" to it. crisis and adorn it with the adjective economic And it is not like that, come on, not all the crisis is economic. When you explain your point of view, the word "crisis" appears. Internet And it is not because it is one of the boundary conditions that has changed, one of those that is drawing the New World, but by no means the only one.
We have realized that we are not alone in creating or consuming, so we must create collaboratively and responsibly, and we must consume collaboratively and responsibly.
Do you want to participate in this or do you want to be told about it?
Oh, by the way, the couch where you were placidly lying down no longer exists, if you try to go back to it and think it's still there you might get your ass kicked.