I was at the first edition of La Red Innova two years ago and I was there again yesterday and today. From the first edition, I'll keep its Hispanic-American vocation and its aim for people to have a good time; networking, like courage in the military, is taken for granted.
Now that La Red Innova has evolved according to its genes, it strikes me that many people who are not in the Internet circuit has come here as if it were attending a congress, in this way, the Innova Network is doing a work of evangelization about how the Internet is changing the business world. It is still focused on business and, within this, on marketing, it is a superficial image of the world. InternetIt does not have to be anything else because there are other technical events.
The problem is that the new leave with a feeling of superficiality, of show business only. While it is true that marketing is critical in the new economy, it is more important the how that the whatand this event transmits it masterfully. To put a downside, I have found some overly commercial presentations by large companies.
En resumen: te lo pasas bien, aprendes algunas cosas y conoces gente. Y sobre todo, una vez al año tenemos a alguien que nos recuerda que nuestro futuro está en Hispanoamérica, y orienta el networking hacia Brasil, Argentina o Chile. Una pena que nos tengan que recordar lo obvio pero así es en muchos casos, y más aún cuando creo que los países hispanoamericanos son de los mas creativos del mundo – concretamente Argentina y España, por ése orden – y la creativity es hoy uno de los principales medios de producción.
Of all the presentations I have seen, I would like to highlight the great Pauthe creator of EyeOS; y una estrella emergente que va transcendiendo del mundo emprendedor. Pau arriesga constantemente en sus charlas, improvisa menos de lo que parece, pero sobre todo tiene sentido común a raudales. Su alegato en favor de las startups tiene puntos manifiestamente criticables pero supone un soplo de aire fresco en el panorama. Tiene 24 años, carisma y sentido común; ya era hora de que nos saliera un monologuista así.
