The pretotyping manifesto
Make sure you're building the right thing before you build it right.
innovators beat ideas
pretotypes win over producotypes
data trumps opinions
now beats later
doing beats talking
simple beats complex
commitment wins over committees
90% of mobile apps generate no revenue, four out of five startups lose investors money, and 80% of new restaurants close before they are one year old. New products that are brought to market fail, but they fail not because they are designed, built or launched wrong, but because people don't want to have them.
"Life is too short to build something no one wants."
Ash Maurya - Author of Running lean
When you want to know if something is going to work or not, you build a prototype. A prototype answers many questions, namely: can we build it, will it work, how big will it be, how much will it cost to produce, how long will it last and how often will it need to be maintained, and how will people use it, and how will people use it?
Alberto Savoia poses pretotyping as a much faster and cheaper technique that tries to answer just one question: are we building the right thing? A pretotype takes us out of the speculative world in which we end up believing our own hypotheses, it lets us see if what we are going to create is something that people want or not, and it does it faster and cheaper than prototyping.
Overall I liked the bookAlberto Savoia makes it clear that it is a short book to test if people want to "have the real thing", Pretotype it is, in short, a pretotype.
This short essay has an essential contribution to the lean startup culture as the method that the author proposes for pretotyping, which I list below:
- The mechanical ottoman, consisting of replacing expensive and complicated computers or machines with people.
- Pinocchio, consisting of building a version of the product with no functionality other than its appearance.
- The minimum viable product, consisting of creating a version with minimum functionality of the product.
- The provincial one, consisting of a local test before launching the product.
- The false door, which consists of advertising a product that you do not really have.
- The intended, which consists of renting something before investing money in it.
- Relabeling, consisting of putting a different label on a product that looks like the one you really want to create.
He recommended this book Thibaut Deleval in a comment to a previous post and now I recommend it to you, and I take this opportunity to thank Thibaut.