En los primeros días del pasado verano estaba yo un tanto ocioso, algo que mi mente calenturienta no consiente con facilidad. En aquel momento diseñé un modelo de negocio parecido al modelo de publicidad en Google pero para social networks. Seguro que hay mucha gente que ha pensado lo mismo que yo porque estamos todos conectados.
Let's take Twitter as an example of a social network. There are already applications that allow you to follow and unfollow people, suggest you what to tweet, etc... Everything in order to get followers. On the other hand there are networks of advertisers willing to pay money so that we tweet what they want us to tweet; there have been dream cases with famous people.
Let's suppose that I recommend things to tweet according to your interests, those of your followers and, above all, content that has already been successful for other people. You will agree with me that if you listen to me and tweet my recommendations from time to time, you will most likely get retweets, followers, improve your Klout index, etc... The thing is that these content recommendations are relatively easy to make, and there are even some applications on the Twitter API that already do them.
Supongamos ahora que tú ya tuiteas de vez en cuando cosas que yo te propongo, al igual que tú vas a enlaces que Google te muestra como resultado de tus búsquedas. Todos sabemos que los resultados orgánicos en Google para algunos tipos de búsqueda son anecdóticos, y te los puedes encontrar escondidos bajo siete llaves, de decir, en la segunda página de resultados de la búsqueda. Puedes probar a buscar: «adelgazar» o «descargar música» y te darás cuenta de que prácticamente todos los que aparecen en la primera página de resultados están ahí porque han pagado.
Suppose we do the same but with subtlety, that is, we choose some tweets with little commercial aspect and we put them in the recommended tweets that you already tweet from time to time. If you publish them, the advertiser pays us, plus the advertising impact is much greater because you do not charge for publishing it, ... A bargain, which has a couple of holes, firstly that Twitter is increasingly restricting the API that made it grow, and secondly that those who could do it have not done it, perhaps because it is technically more complicated than what I have painted here.
