Most of the important decisions in our lives are made without criteria, without sufficient data or even worse, without being aware that we are making them. Think about when you choose what to study, when you decide to get married, get a mortgage, let alone when you decide to have children.
Yesterday, at the eCommBeers I put my friend Javier Martín in a predicament which, moreover, was not at all relevant. Mea culpa. We were talking about social media for e-commerce and I couldn't think of anything else but to ask him this question.
If you were starting from scratch right now, would you tweet as @loogic or Javier Martín?
A Javier le sobran tablas para salir de una aprieto como este y concluyó que hoy quizás sí hubiera dado mas peso a su marca personal, y que depende del propósito para tí de las social networks. Y a veces se sorprende de haber aguantado Loogic como marca personal todo este tiempo.
Deciding between personal brand or company brand to present ourselves on social networks is a complex question that should not be asked to a friend. However, as I have made a mistake doing one or the other, I have enough criteria to give you a solution to the enigma.
For me it is a question of time frames, if you are looking for the short term, the company brand is better, if you are looking for the long term, the personal brand is better.
Hace catorce años creé mi primera empresa, Desarrollo Rural y Estudios Medioambientales Tecnología – drematec, un feo nombre que todavía arrastro aunque no era tan feo en 1999; luego un par de ellas de cuyo nombre no quiero acordarme. En madri+d llevé el blog de emprendedores de base tecnológica, luego relancé Redepyme, creé Emprendeoi y Open Green, y ahora formo parte de BrainSINS. En todas y cada una de ellas he tenido varias veces mas tráfico que cuando utilizo mi marca personal. Para mí está claro, entras antes en un blog de una marca empresa que en una marca personal. Es mas, diría que entras unas cinco veces más fácilmente en marcas empresa que en marcas personales.
The problem with corporate brands is that very few last a lifetime, and there are fewer and fewer of them. At the age of thirty-six, I have already launched four corporate brands and have collaborated in four others. Your personal brand, on the other hand, accompanies you all your life, unless you want to be very transgressive or biased in your choice of brand. While your corporate brand adds up the boxes five by five, your personal brand adds up the boxes one by one, but the first one is reset from time to time, while the second should not reset as long as you are alive.
