Preamble
Today's newsstands don't sell a broom, the price of Internet advertising has plummeted and newspapers earn less from advertising than they did forty years ago.
2. My impression is that newspapers still survive because, like radio and television, they are judges and part of a corrupt system together with politicians and big business/fortune.
3. The Internet is more efficient than traditional media because it consumes less and produces more.
4. Cuando buscas «tienda zapatillas correr» en Google estás buscando un eCommerce de zapatillas para correr,mientras que cuando abres el periódico El mundo, sea digital o en papel, lo que buscas son noticias. Intentar atrapar tu mirada con un banner de una tienda de deporte o robarte la página es mucho menos eficiente porque no era lo que estabas buscando.
