At the end of the last century it was common for your hosting provider to offer you "Index your website in 16,000 search engines for 15,000 pesetas", the first thing you thought was if there were really so many search engines when you didn't know more than a dozen. Nobody ever checked if that mega-indexing was of much use.
In the late nineties you were supposed to send your URL and ask the search engine to read your site, although it really found you by incoming links. Those were the years of link and banner exchanges that turned the second division of the Internet into a Maghrebi souk.
Then came the SEO gurus
Que decían una cosa distinta cada vez que Google cambiaba su algoritmo. Por ejemplo, decían y popularizaron aquella cutrada de llenar el pié de página de enlaces internos, o aquello de guardar los resultados de cada búsqueda como si fueran páginas nuevas. Google se tragaba entonces estas trampillas y subía en la página de resultados a quienes le querían engañar. Fue paradigmática la ascensión de Softonic, y luego también la caída de Softonic when it came out Google Panda to penalize those who cloned pages.
Panda spelled the end of the fake link era
And the strategies of fictitious link generation were succeeded by that of false SEO automation, in the form of WordPress plugins, Software as a Service that recommended you how to tag your content, etc. But Google is getting smarter and penalizes those who tag an article with unrelated words because it understands better and better the context and the overall meaning. Among other things because this Growth Hacking SEO goes against the main income of the search engine, that goose that lays the golden eggs called Google Adwords.
Techniques that improve positioning are supposed to have:
- the page adapted to cell phones
- an Https security certificate
- and more recently: a good loading speed
In any case, any product or service that promises in 2018 to improve the positioning of a page without creating content or improving loading speed, certificate, mobile adaptation or inbound links is lying.
The solution: create relevant content for Google and for your sales funnel.
Son relevantes para Google cuando son únicos, y la gente los lee, esto es no rebota, pasa tiempo, navega otras páginas dentro de tu web, los publica en social networks,… Pero además ese contenido debe ser relevante para tu negocio, es decir, el tráfico que viene de esas búsquedas debe acabar comprándote algo, dándote sus datos o hablando bien de tí.
Simple, isn't it?
