SEO is the parents

At the end of the last century it was common for your hosting provider to offer you "Index your website in 16,000 search engines for 15,000 pesetas", the first thing you thought was if there were really so many search engines when you didn't know more than a dozen. Nobody ever checked if that mega-indexing was of much use.

In the late nineties you were supposed to send your URL and ask the search engine to read your site, although it really found you by incoming links. Those were the years of link and banner exchanges that turned the second division of the Internet into a Maghrebi souk.

Then came the SEO gurus

They said something different every time Google changed its algorithm. For example, they said and popularized that trick of filling the footer with internal links, or that of saving the results of each search as if they were new pages. Google then swallowed these tricks and moved up the results page those who wanted to cheat it. The rise of Softonic was paradigmatic, and then also the fall of Softonic when it came out Google Panda to penalize those who cloned pages.

Panda spelled the end of the fake link era

And the strategies of fictitious link generation were succeeded by that of false SEO automation, in the form of WordPress plugins, Software as a Service that recommended you how to tag your content, etc. But Google is getting smarter and penalizes those who tag an article with unrelated words because it understands better and better the context and the overall meaning. Among other things because this Growth Hacking SEO goes against the main income of the search engine, that goose that lays the golden eggs called Google Adwords.

Techniques that improve positioning are supposed to have:

  • the page adapted to cell phones
  • an Https security certificate
  • and more recently: a good loading speed

In any case, any product or service that promises in 2018 to improve the positioning of a page without creating content or improving loading speed, certificate, mobile adaptation or inbound links is lying.

The solution: create relevant content for Google and for your sales funnel.

They are relevant for Google when they are unique, and people read them, that is, they do not bounce, spend time, browse other pages within your website, post them on social networks,... But also that content must be relevant to your business, that is, the traffic that comes from those searches must end up buying something from you, giving you their data or speaking well of you.

Simple, isn't it?


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