Feed is wonderful for eCommerce because it has high recurrence and loyalty capabilities and that is key with the exorbitant User Acquisition Costs we are paying.
Food is also the perfect storm for eCommerce: low price, low margin and high weight.
I still believe that someone will one day win this industry with a creative logistics solution and then we will all regret that we didn't do it sooner.
Today I learned from eCommerce News that Amazon Pantry, if supermarket closes its doors in Spain and will soon do the same in other countries where it is present as UK, Germany, Italy. No matter how much money you have you can not be subsidizing indefinitely operations without knowing when you will stop losing money by selling.