There is only one king of traffic, and his name is Google.

Google (Alphabet Inc.) makes money by directing traffic in one direction or another to the highest bidder and that is called Google Ads and billed in 2019 0.13 billion euros, yes, European billions and euros. And it can do this because we all search in Google and only in Google anything so it has many chances to take us to the advertiser that pays the most for us because half of the Internet traffic passes through Google.

More than half of newspaper users have found the newspaper or news item on Google but this changed on December 4, 2020 when it changed its search algorithm; in that change there were pages that were favored and others, such as newspapers (in this case) that lost half of their traffic that day.

Newspapers thought they were traffic kings but on the Internet there is only one king per category.


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