Shopify la lía parda: se cae en Cyber Monday… y hay más
Soy agnóstico en tecnología. Cuando Shopify lo ha hecho bien, lo he dicho en público sin problema. Y hoy me toca contar que la ha liado parda: este Cyber Monday Shopify se cayó en pleno pico de tráfico. Mientras muchos celebraban el día grande del e‑commerce, miles de tiendas podían verse… pero no vender. Carritos…
SEO with ChatGPT: The New Digital Marketing Frontier
Discover how Generative Artificial Intelligence, with ChatGPT at the forefront, is revolutionizing SEO. Learn how this technology can optimize your content, improve your search engine rankings and deliver a unique user experience. Dive into the future of SEO with ChatGPT, the tool that is changing the rules of the game.
Discovering Generative Artificial Intelligence: The Future of Content Creation
Discover the power of Generative Artificial Intelligence and how it is revolutionizing the digital world. In this article, Javier Cuervo breaks down in a simple and straightforward way the key concepts of generative AI, its impact on various industries and how it can be a valuable tool for your business. Learn about the wonders of generative AI, from content creation to personalizing the user experience.
Omnichannel strategy: Discovering the potential of e-commerce
E-commerce serves as a model for the design of an Omnichannel strategy.
The no code is to emojis what the code is to the alphabet.
It is clear that El Quijote could not have been written with emojis and neither could amazon.com have been made with a Shopify to which we connect things with Zapier. When we sell online we don't usually need even 1% of Amazon's features and we certainly can't afford the investment in software development...
Proportione is born: organic growth from physical to digital stores
I am happy because I have formed Proportione: digital strategy consulting, a company that I had in my head for five years and that is based on my experience since the last century doing things on the Internet without code, or to be more precise with as little code as possible. Why now? Back in 99...
We are living the best moment in the history of eCommerce.
Ten years growing at 20% annually until COVID It is simple to understand, in Spain e-commerce had been growing at 20% annually for almost ten years; when on March 15, 2020, and in this Coronavirus Year Zero everything changed when many people were forced by COVID to buy online. A...
There is only one king of traffic, and his name is Google.
Google (Alphabet Inc.) makes money by directing traffic in one direction or another to the highest bidder and that is called Google Ads and billed in 2019 0.13 billion euros, yes, European and euro billions. And this it can do because we all search on Google and only Google for anything so it has....
It's time to create a network of convenience points for eCommerce
What is a point of convenience A point of convenience is a place close to your home, your work or a place where you usually pass by: school, gym, church, club,... that is used to pick up packages and/or return them. These spaces can also take advantage of foot traffic to sell products, collect data or send...
eCommerce has grown in 3 months what it has grown in 10 years
During the forties, the cost of user acquisition in eCommerce has tended to zero, something unheard of, and has not only boosted online sales but has revolutionized some dormant sectors such as food; moreover, the population that has started to buy online is older and has therefore...