Omnichannel strategy: Discovering the potential of e-commerce
E-commerce serves as a model for the design of an Omnichannel strategy.
Is there a future for Apple Vision Pro?
Discover how the Apple Vision Pro is about to change everything. Is this the beginning of a new era that will make traditional computers obsolete? Dive in and find out.
The no code is to emojis what the code is to the alphabet.
It is clear that El Quijote could not have been written with emojis and neither could amazon.com have been made with a Shopify to which we connect things with Zapier. When we sell online we don't usually need even 1% of Amazon's features and we certainly can't afford the investment in software development...
Farma 54: a physical and digital health channel in rural areas
In 1985 Marisa Gil began to run a then small and dilapidated Pharmacy Libertad 54 in Pola de Laviana, which had been the pharmacy of this Asturian town in the Nalón basin since 1931. Based on many hours of work in management, health advice, magistral formulas and why not to say it of...
Proportione is born: organic growth from physical to digital stores
I am happy because I have formed Proportione: digital strategy consulting, a company that I had in my head for five years and that is based on my experience since the last century doing things on the Internet without code, or to be more precise with as little code as possible. Why now? Back in 99...
There is only one king of traffic, and his name is Google.
Google (Alphabet Inc.) makes money by directing traffic in one direction or another to the highest bidder and that is called Google Ads and billed in 2019 0.13 billion euros, yes, European and euro billions. And this it can do because we all search on Google and only Google for anything so it has....
The coming revolution in the world of video games.
The combination of three ray tracing technologies for light, voxels for particles, and procedural generation to create the game maps will lead to a revolution never seen before in the world of video games and will make them almost indistinguishable from reality when in addition...
The post-coronavirus comes marked by the "es" of eWorking, eLearning and eCommerce
The Coronacene is the Post-COVID 19 Era, Year I A.D. The confinement imposed on the developed countries since mid-March was preceded by a 30% crash in the stock markets, the same crash that happened with the 1917 flu; at that time the stock markets recovered (comfortably) in two years,...
Let's teach children to program by playing: Together From Home
Sometimes everything is born from a simple tweet. Flatten the curve On Friday, March 13, 2 days before the start of the confinement, we started to organize ourselves through a Telegram group called Flatten the curve with the idea of lending a hand in whatever way we could. Hispabot-Covid 19 From that group of...
Retail that does not achieve true omnichannel will be dead within 5 years.
10 years ago, anything goes on the Internet is over In the Internet, customer expectations are no longer negotiable and the website that misses one of them is left behind, let's see an example of expectation: 10 years ago, traffic from cell phones began to grow so much that today it is already...