The no code is to emojis what the code is to the alphabet.
It is clear that El Quijote could not have been written with emojis and neither could amazon.com have been made with a Shopify to which we connect things with Zapier. When we sell online we don't usually need even 1% of Amazon's features and we certainly can't afford the investment in software development...
Proportione is born: organic growth from physical to digital stores
I am happy because I have formed Proportione: digital strategy consulting, a company that I had in my head for five years and that is based on my experience since the last century doing things on the Internet without code, or to be more precise with as little code as possible. Why now? Back in 99...
eCommerce has grown in 3 months what it has grown in 10 years
During the forties, the cost of user acquisition in eCommerce has tended to zero, something unheard of, and has not only boosted online sales but has revolutionized some dormant sectors such as food; moreover, the population that has started to buy online is older and has therefore...
Inditex to invest €1,000mM in its eCommerce while closing 1,000 stores: the eCommerce Era has arrived
With the post-coronavirus finally came the e-commerce era Let's not fool ourselves, until 2020 the world was offline, online was the exception and not the rule, although we had been growing at 20% per year since 2012, the pace was not enough for e-commerce to catch up with physical commerce. We were...
Retail that does not achieve true omnichannel will be dead within 5 years.
10 years ago, anything goes on the Internet is over In the Internet, customer expectations are no longer negotiable and the website that misses one of them is left behind, let's see an example of expectation: 10 years ago, traffic from cell phones began to grow so much that today it is already...
The day Google stops burning money and starts earning it will be a big business. The day Amazon stops burning money and starts earning it will be a big business. The day Youtube stops burning money and starts earning it will be a big business. The day Facebook stops burning money and starts...
The big crash. Apple plummets in the stock market
Apple's mega-crash on the stock market when presenting results. It sells more but earns less. The fact is that the shares that were worth more than 700$ in September, making the Cupertino brand the most valuable company in history, today are at 450$. Right now it's down more than 12%. Come to think of it...
Finally a business model for Facebook: write to Zuckerberg for 100$
In 2001 many investors swore and swore that they would never again be caught in an Internet bubble like the one in 2000, and twelve years later a 27 year old guy is messing it up again. Zuckerberg took Facebook public last summer at a valuation of $100mM and if revenues were clear....
The best-selling MP3 album in 2008 is copyleft licensed
Read in Enrique Dans' blog If only two years ago someone had made a forecast like this for, say 2010, we would have called him enlightened at least, the fact is that opening knowledge is an unstoppable trend, which is increasing the information available every day and also has a number of beneficial effects...
OLPC, the 100$ laptop is going to cost me 500$
I confess to being in love with the XO, that laptop designed for children in the second and third world, in fact I am trying to buy one for my son who lives in the first world, at least for the moment. The only bad thing is that with the campaign to pay for two, that one of the computers will be sent to a...