Tag: cluetrain

  • Emerging Systems VII: Hierarchies

    Hyperlinks undermine hierarchies Seventh conclusion of the Cluetrain Manifesto This is a new rule of the game. Whether you are Coca Cola or Gaseosas La Pitusa, you can link to anyone (with permission of the SGAE) and anyone can link to you, and that undermines hierarchies. In the Age of...

  • Emerging Systems VI: Conversations

    Markets are conversations First conclusion of the Cluetrain Manifesto This manifesto is already from 1999 and with all that has changed the movie, Cluetrain seems to be timeless, and even seems to be better understood now. Jane Jacobs' theory, which spoke of cities with wide sidewalks in which the...

  • This is not the time to think

    We are at an ideal moment to act. Entrepreneurs and intra-entrepreneurs have a field full of possibilities right under our noses. If the change in which we are immersed does not seem obvious to you, I advise you to stop reading this post, but if you see it as something obvious and irreversible, I recommend that you read this post and...

  • Hyperlinks undermine hierarchies

    Hyperlinks undermine hierarchies Seventh thesis of the Cluetrain Manifesto I have been thinking about this sentence for more than a month, and I totally agree, in fact it is something that has been demonstrated with the birth of Internet (and non-Internet) projects, just look at how Google or Facebook were created, both from the Internet...

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