Proportione is born: organic growth from physical to digital stores
I am happy because I have formed Proportione: digital strategy consulting, a company that I had in my head for five years and that is based on my experience since the last century doing things on the Internet without code, or to be more precise with as little code as possible. Why now? Back in 99...
We are living the best moment in the history of eCommerce.
Ten years growing at 20% annually until COVID It is simple to understand, in Spain e-commerce had been growing at 20% annually for almost ten years; when on March 15, 2020, and in this Coronavirus Year Zero everything changed when many people were forced by COVID to buy online. A...
It's time to create a network of convenience points for eCommerce
What is a point of convenience A point of convenience is a place close to your home, your work or a place where you usually pass by: school, gym, church, club,... that is used to pick up packages and/or return them. These spaces can also take advantage of foot traffic to sell products, collect data or send...
eCommerce has grown in 3 months what it has grown in 10 years
During the forties, the cost of user acquisition in eCommerce has tended to zero, something unheard of, and has not only boosted online sales but has revolutionized some dormant sectors such as food; moreover, the population that has started to buy online is older and has therefore...
Inditex to invest €1,000mM in its eCommerce while closing 1,000 stores: the eCommerce Era has arrived
With the post-coronavirus finally came the e-commerce era Let's not fool ourselves, until 2020 the world was offline, online was the exception and not the rule, although we had been growing at 20% per year since 2012, the pace was not enough for e-commerce to catch up with physical commerce. We were...
The post-coronavirus comes marked by the "es" of eWorking, eLearning and eCommerce
The Coronacene is the Post-COVID 19 Era, Year I A.D. The confinement imposed on the developed countries since mid-March was preceded by a 30% crash in the stock markets, the same crash that happened with the 1917 flu; at that time the stock markets recovered (comfortably) in two years,...
Food is the perfect eCommerce storm: low price, low margin, high weight
Food is wonderful for eCommerce because it has high recurrence and loyalty capabilities and that is key with the exorbitant User Acquisition Costs we are paying. Food is also the perfect storm for eCommerce: low price, low margin and high weight. I still believe that someone will one day win this one....
WhatsApp Commerce can be a blue ocean
If we could lose $8,500M per year like Uber does we could aspire to change people's behavior, create a new market and end up keeping everything. The rest of us mortals can only aspire to adapt technology to people's pre-existing behaviors.eCommerces that work don't have to teach people to...
Retail that does not achieve true omnichannel will be dead within 5 years.
10 years ago, anything goes on the Internet is over In the Internet, customer expectations are no longer negotiable and the website that misses one of them is left behind, let's see an example of expectation: 10 years ago, traffic from cell phones began to grow so much that today it is already...
Why is everyone talking about omnichannel if no one is doing it?
Santi, the fishmonger in my neighborhood is multichannel but does not scale. Almost all Spanish Commerce could scale but it is far from being multichannel. Santi lives in my neighborhood, so meeting him on the street is like a reminder - retargeting - of his store, and Santi also warns us by email....