Nobody knows, and nobody even knows if it will be called web 3.0 or otherwise, but I would like to start by making some preliminary considerations; first of all, the term web 2.0 was devised in 2004, but the bidirectional and social web, that is, the one where we not only read, but also write, come on, web 2.0 already existed several years before, although it was around 2004 when it started to become popular. Another consideration is the great speed with which Internet innovations reach the mass market, in the words of Luis Martín Cabiedes - private investor - The good thing about the Internet is that you can see very quickly whether something is working or not.In addition, current platforms and free software shorten the product development times a lot, you can develop a new idea and launch it in months. Finally, just remember that we are in the beginnings of the Internet, we have seen very little of what this medium of communication has to offer.
Whether it is called Web 3.0 or Margarita, the next Internet is already here, although its use has not yet spread, but there are several Internet innovations that are candidates to impact the large market, such as: semantics, intelligent systems, multimedia search engines, recommender systems, mobile web, etc. I prefer the mobile web as the differential of the leap that lies ahead, because having fast Internet access in your trouser pocket, regardless of where you are, represents a new user experience for all of us.
Google usa la semántica en su AdSense, Linkedin tiene sistemas inteligentes instalados, Yahoo trabaja en el etiquetado automático de archivos multimedia, y Amazon lleva tiempo proponiendo nuevos productos al cliente mediante el uso de sistemas recomendadores; pero todo ello es cuasi-invisible al usuario. Internet móvil comienza a funcionar bien: ya hay cobertura 3G generalizada, las operadoras ofrecen ya contratos de datos asequibles, los nuevos móviles traen wifi, 3,5G pantalla táctil, teclado completo,… Y gran parte de los servidores web ya detectan si el dispositivo que se conecta es un móvil y muestran una maqueta adaptada a la pantalla pequeña. Es decir, que todas las innovaciones susceptibles de suponer un salto tecnológico en la web están en mayor o menor medida disponibles en este momento, quizás con la excepción del etiquetado automático de fotos y vídeos.
Mobile Internet is a new experience for those who connect, I will give just three examples: you think of something to write in a blog or in a forum but you do not have your PC in front of you, you are bored in the subway or waiting for someone and you entertain yourself reading the news to which you are subscribed or your e-mail. Not to mention the satisfaction that can come from pulling up Wikipedia to settle a tavern discussion about how many yards fit in a kilometer, to give some examples.
I find it interesting to debate about what will be the disruptive element in the Internet, but if it is the incorporation of mobile devices, we should see a large increase in data traffic to phones, until it approaches the web data traffic supported by PCs.
