No asisto a un evento de emprendedores en el que alguien no ponga a parir a Google, ya sabéis, el Adsense no es transparente, que si tienen los días contados, que si un chaval ruso tiene un algoritmo de búsqueda mejor que el de Google. Y luego volvemos a casa y todos seguimos usándolo, y lo que es peor, el mismo emprendedor de internet que horas antes había criticado a Google, se pone a utilizar la API de Google maps para su web.
Now the fashion is to mess with their data protection policy, you know, if you use Desktop, they have indexed all the files on your computer, if you use Docs, you leave your documents directly to Google, and more recently, with Latitude they have even your position and that of your friends (note, who does not know what is Desktop, Docs, Adsense, ... copy the word and put it in Google). Some people are already talking about the unstoppable launch of free services that seek to keep all our data and therefore with Interntet completely; and I wonder if these people realize that Google is already profitable by itself and that loyalty to users is not bad either, or do they like those offers of bank deposits two percent above the interest they give them but "Only for new customers".
I will not be the one to defend such a giant, but let's admit that if Google is where it is, it will be because it will have done something good, Larry Page and Sergey Brin developed a search algorithm much better than the existing ones, but above all they launched their products under the idea of "less is more" prioritizing simplicity and quality over the "portals of the time", remember Yahoo, Terra or Lycos.
Later they realized that on the Internet, user loyalty is null, let's remember that thinking that an Internet consumer could be made loyal by offering a lot of content was the main cause of the first technological bubble back in 2001. They also realized that anyone could overtake them on the right, that is, that the barriers to entry in an Internet business were low, although higher than now, and that they had to compete constantly; another thing they knew was that people like things to be free, we could summarize it as follows frivolity, competitiveness and gratuity. Good thing the French Republic was founded on equality, liberty and fraternity, and not on Internet consumption patterns, otherwise we would have been wiped off the map long ago.
In short, Google dedicated itself to offer more and more and better free and simple services with which to build user loyalty, and meanwhile earned money mainly with its search engine, and they continue to do the same, of course, to compete you need to have competent people, and Google became the best headhunter on a global scale. So no, I don't think they want to or can absorb the Internet and with it our brains, precisely because of the promiscuity in Internet consumption; as Faemino and Cansado would say, the guys at Google do it "all for the money" and that's it, like any other company.
It's great that there are more people who think the same way, and if it's Enrique Dans, even more so
Fear of the unknown is a natural characteristic of living beings. Inertia, the resistance to change the state of rest or movement, is also. But aren't we already beginning to see these reactions as enormously tiresome? Regardless of whether or not the program comes from Google, and whether or not this company embodies for some people a terrible threat, las menciones a los “terribles peligros” que plantea no resisten un análisis con una mínima seriedad, y se repiten puntualmente cada vez que aparece una nueva tecnología. Todo es malo malísimo, todo es una amenaza, todo está lleno de peligros. ¿Se puede pedir a la sociedad que tenga una actitud favorable al progreso tecnológico cuando desde los medios se les alimenta con sensacionalismo y falta de rigor?
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