Mientras Microsoft no de un salto, la elección está entre Apple y Google; con la salvedad que si nos quedamos con Apple podremos seguir con Google pero si elegimos Android – Chrome OS - we will be hackers if we are able to maintain our hardware with manzanita. I've been trying for two years to decide who I'm going to keep, and I haven't concluded anything but I want to show you the pros and cons. It is in the phones and tablets, which is where the future will be played, that is to say in the devices that result from crossing a computer with a phone, in the famous PC-mobile convergence that has been talked about for five years. In mobility, the outlook is as follows: Nokia has shot itself in the leg with Symbian, a software released in a bad wayBlackberry is lagging behind and Microsoft is absent although it is expected.

Apple, in my case, has an additional advantage which is the 15 years I have been using Macintosh, but in any case Apple represents a good user experience in the first place; they are nice, smell good and are easy to use devices; they need little time to get used to them or to migrate from one to another; in the second place is the design and quality of their products. But let's not forget that Mac users were, and are, sectarian; Apple fed the illusion for its products through a common enemy - nothing unites more than a common enemy - which was none other than Microsoft. Now Apple is worth more on the stock market than Microsoft and we no longer know what to do. As a sect, it does not deal well with open environments, and ends up imposing its rules. Apple is the daughter of a genius sick of perfectionism, the first-born son of Steve Jobs, a sullen and brilliant man, a person capable of anticipating trends and destroying people. Apple makes proprietary software and sells Disney-style content.

In practical terms Apple costs you twice as much money and cuts your caching time in half.

Google is the Internet. Born from the motto Don't be evil, y llevan tiempo demostrando que se puede ganar dinero sin ser malos, de hecho han revolucionado los business models dando todo gratis y ganando dinero con todo ello. Google ha revestido su buscador (su corazón) de aplicaciones geniales en la nube; es normal porque en la primera burbuja de Internet se demostró que we are not faithful to a web and Google has been making us loyal with: Gmail, Docs or Calendar. But it has gone a step further and has created Android, a good free operating system based on Java that is now on cell phones, but it is ideal for controlling a refrigerator or a car, to reach the Internet of things. Success and time are leading Google to Chrome OS, a free, Linux-based operating system for computers, as well as Chrome, a free browser like Firefox but faster. Google is releasing the drivers that HTC, Samsung or Asus needed because it has made interfaces for humans in free software and put behind it a brand that people trust. They say Ubuntu is Linux for humans but I think that's an overly ambitious claim. The best thing about Google is the hardware independence without forgetting that the commons is attracted to free software and not proprietary software.

In practical terms Google costs you half as much but gets you to use their cloud products.

Your choice.

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Javier
Javier

Cofundador de Proportione. Estrategia, tecnología y personas. Escribo sobre negocio, innovación e investigación desde 2008.

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